A. C. Bhaktivedanta Swami Prabhupada

...God is there. Otherwise Chaitanya Mahāprabhu, as soon as He entered the Jagannātha’s temple, immediately He fainted. Does it mean He made a fun? No. He saw the Supreme Personality of Godhead present there.

So it requires eyes to see God. That eyes you have to prepare. What is that eyes? Premāñjana-cchurita-bhakti-vilocanena [Bs. 5.38]. You have to apply eyes’ ointment. Just like there is some medicine, eye ointment, which you apply — you can see very distinctly — similarly, that ointment is premāñjana. If you develop love for God Just like Chaitanya Mahāprabhu. He is in ecstasy, always in love. He can see. Similarly, if you develop your love for God, then you can see. Premāñjana-cchurita-bhakti-vilocanena [Bs. 5.38]. This premāñjana, this ointment of love is bhakti. 

- A. C. Bhaktivedanta Swami Prabhupada